Bogota—Colombia. November 2021. With great pride we accept the production of this idea that makes visible through glass cars the fragility of road safety in Colombia.
Thanks to this campaign and to "La Liga de Violencia Vial", a law was approved, which modified the parameters of vehicular safety in Colombia.
Photography: Dani Ruiz / CGI: Enrique Wilches, Paola Chaparro / Agency: ACOMEDIOS / Creative Direction: Beto Dávila / Client: Liga Contra La Violencia Vial / Latin Ncap / Bloomberg Philanthropies / Acomedios