Building A Chocolate World Through CGI
CLIENT: Alpina & Nutresa
PROJECT OVERVIEW
When BonYurt, one of Colombia's most beloved children's snacks, partnered with Jumbo, the country's most iconic chocolate brand, the objective was to create a special edition capable of capturing imagination as much as flavor.
Rather than simply presenting the product, the campaign sought to transform the packaging into an immersive visual experience.
Madness Studio was commissioned to create a fully CGI world inspired by chocolate, candy and childhood imagination, turning a product launch into a cinematic visual adventure.
Children's products compete not only through taste but also through storytelling, emotion and imagination.
The challenge was to create a visual universe capable of expressing the playful spirit of the collaboration while maintaining the premium quality expected from two of Colombia's most recognized brands.
Every element needed to feel delicious, magical and believable at the same time.
Madness developed an entirely CGI environment built around the concept of a miniature chocolate city.
The world featured:
• Giant Chocolate Waves
• Rivers of Cocoa
• Candy Landscapes
• Jumbo Dots Rain
• Custom Product Environments
• Stylized Food Elements
Every surface, texture and material was carefully crafted to communicate flavor, fun and visual richness.
The result was a highly detailed environment that transformed a product label into a memorable storytelling experience.
One of the most unique aspects of the project was the creation of an entire fictional world inspired by the product itself.
Rather than relying on traditional food photography, the campaign used CGI to build environments that would have been impossible to create physically.
This approach provided complete creative freedom while allowing the visual language to remain perfectly aligned with the product's identity.
CGI allows food and beverage brands to move beyond product representation and create experiences.
Benefits include:
• Unlimited Creative Freedom
• Consistent Product Presentation
• Flexible Campaign Adaptations
• High-End Visual Quality
• Scalable Marketing Assets
• Story-Driven Product Launches
By combining product visualization with world-building techniques, brands can create stronger emotional connections and more memorable campaigns.
• CGI Production
• Product Visualization
• Food & Beverage CGI
• Environment Design
• World Building
• Material Development
• Look Development
• Rendering
• Post Production
The campaign successfully transformed a special product edition into a rich visual universe capable of engaging audiences through imagination, color and storytelling.
The project demonstrated how CGI can elevate packaging launches by turning products into experiences and creating memorable visual worlds that extend beyond the shelf.
Client: Alpina & Nutresa
Creative Direction: Andrés Marantá, Diana Gaitán
CGI: Enrique G. Wilches
Madness is a creative production studio specializing in CGI Commercial Production, Product Visualization, AI Film Production and Commercial Animation for global brands.