CGI Campaign for the Launch of Atlético Nacional's Official Jersey
Few products carry as much emotional value as a football club's official jersey.
Every season, the launch of a new kit becomes a defining moment for players, supporters, sponsors and the brand itself. For clubs such as Atlético Nacional — one of Latin America's most successful and recognized football institutions — the jersey represents history, identity and belonging.
For this launch, Nike and agency Milagros entrusted Madness Studio with the creation of the campaign's CGI visuals, following the same premium standards used across Nike's global football marketing initiatives.
Our role was to transform the new jersey into a hero product.
Every fabric texture, stitch, logo, sponsor mark and material detail was carefully recreated in CGI, allowing the garment to be presented with the precision and visual impact expected from one of the world's most influential sports brands.
Inspired by the visual language of Nike's European football campaigns, the project combined product visualization, digital art direction and high-end rendering techniques to create a series of launch assets designed for marketing, advertising and digital communication.
The challenge was not simply to showcase a sports uniform, but to elevate it into an object of desire.
The visuals needed to communicate performance, prestige and club identity while adhering to Nike's international creative standards. Every detail had to feel authentic, premium and worthy of representing one of Colombia's most iconic football teams.
The final campaign delivered a collection of high-end CGI visuals that helped introduce Atlético Nacional's new jersey with the level of quality expected from a global sports brand.
The project demonstrates how CGI can replace traditional product photography workflows, providing flexibility, consistency and creative control while maintaining the premium look required for major product launches.
Madness Studio is a CGI, AI Film and real-time production company creating premium visual content for global brands.
From product launches and sports marketing campaigns to AI-powered films, commercial storytelling and immersive digital experiences, we combine creativity, technology and visual craftsmanship to help brands communicate with impact.
Our team works across advertising, entertainment, retail, automotive, consumer goods and sports industries, developing content designed to capture attention, strengthen brand identity and drive results.
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Client: Nike
Agency: Milagros
Executive Director: David Vieira
CGI & Digital Production: Enrique G. Wilches